Football is more than a simple sport for its fans.
Dealing with a rebranding is a complicated process. It does not only concern us and the customer, but also the end users of it. When then you come to terms with the sporting world, things get even harder. Because of the emotions and the attachment that a club gives to its fans, they should be made involved and listened to as much as possible, to avoid (un)sensational slips.
Simple idea for a complex situation.
The work for the Fiuggi Football Club started with the need for both the company and the supporters and supporters: to show a strong club and a solid structure that allows young people to grow and prosper in football that counts.
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We're a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.